Book Details:

Paperback: 239 Pages
Binding: Spiral or Perfect
Publisher: Daniel M. Clark

* Printed on 50lb opaque cream paper.
* Covers printed on 10pt stock and are laminated.

Spiral (Wire-O) Binding

* Printed on 50lb opaque white paper.
* Covers printed on 10pt glossy cover stock.

What's in this wonderful book:

* Special Super Secret Surprise Bonus Chapter!: Black Shirts
* - A Rough Start
* - White Ink And Transparency
* - File Formats
* - Designing For Black (And Dark) Shirts (And Items)
* Part I: The Company
* Chapter 1: A Brief History Of CafePress.com
* - The Evolution of a Company
* - The Evolution of a Logo
* Chapter 2: Q & A With The CafePress.com Team
* - Twenty Questions With Fred Durham, Co-Founder and Chief Executive Officer
* - Twenty Questions With Maheesh Jain, Co-Founder and VP of Business Development
* - Ten Questions With Angela Low, Community Advocate
* - Ten Questions With Ryan Kearns, Merchandise Manager
* - Ten Questions With Juan Laureano, Production Manager
* Chapter 3: Frequently Asked Questions
* - The Message Boards: Where To Go For Help
* - I’ve Got A Problem, How Can I Contact CafePress?
* - Can I Make Money Doing This?
* - Is This Message I Got A Scam?
* - Why No Dark/Black Garments?
* - No Paypal?
* - No Checks or Money Orders?
* - How Can I Track My Visitor Traffic?
* - Item Sets?
* - Can I Use This Font/Picture/Name/Quote?
* Part II: Succeeding With CafePress.com
* Chapter 4: Setting Up Shop, Understanding The Mechanics And Creating Products
* - Setting Up Shop
* - Understanding The Mechanics
* - Creating Products
* Chapter 5: Production
* - The Premium Print Process
* - The Digital Transfer Print Process
* - Premium Print Vs. Digital Transfer, A Shopkeeper’s Perspective
* - Dye Sublimation
* - Digital Press
* - Thermal Wax Resin
* - Digital Inkjet/large Format Digital Inkjet
* Chapter 6: Optimizing Your Images
* - Pixel Count vs. DPI: Resolution
* - Transparency And White Ink
* - RGB vs. CMYK
* - File Formats
* - How Many Images?
* - Images And Products With Bleeds
* Chapter 7: Optimizing Your Meta Data
* - Description
* - Keywords
* - Title
* - Other Meta Information
* - Getting Meta Data Into Your Shop’s Code
* Chapter 8: Marketing
* - Pricing Structures
* - CafePress.com Search And Marketplace – Image Tags
* - Search Engine Optimization
* - Advertising Methods
* - Understanding Retail Trends: Seasonal Boosts And Slumps
* - Further Reading
* Chapter 9: The CafePress Affiliate Program™
* - Affiliate Program Basics
* - Getting Around The Affiliate Account Pages
* - The Mechanics
* - Maximizing Your Profits As A Shopkeeper (Merchant)
* - Maximizing Your Profits As An Affiliate
* - A Neat Trick And An Idea
* Chapter 10: Ten Unpopular Truths
* - #1: Not Everyone Can Be First In Search.
* - #2: Not Everyone Will Be Successful.
* - #3: Not All Designs Are Salable.
* - #4: Not Everyone Will Be A Fan.
* - #5: Having Black T-shirts In Your Shop Will Not Automatically Make You Rich.
* - #6: CafePress Isn’t Perfect.
* - #7: The Premium Shop Fee Only Pays For A Premium Shop.
* - #8: You Won’t Always Get A Personal Response On The Message Boards.
* - #9: The Forums Are Not Your Personal Line To The Company.
* - #10: CafePress Is A Company, And You’re Not On The Board.
* Part III: Customizing Premium Shops
* Chapter 11: Introduction To The Premium Shop
* - Premium vs. Basic
* - Why Premium Shops Rule
* - Your Responsibilities as a Premium Shopkeeper
* - Third-Party Tools And Custom Scripts
* Chapter 12: Templates And Colors & Fonts
* - Templates
* - Colors & Fonts
* - Color Codes
* - The Colors & Fonts Page Breakdown
* Chapter 13: Custom Html
* - Basic HTML
* - Basic CSS
* - Typical Shop Layouts
* - The Custom HTML Page Breakdown
* - Custom HTML’s Cousin: The Section Description
* Chapter 14: Premium Shop Tips & Tricks
* - Starting Out
* - Using The Store Description To Customize The Home Page
* - Fun With Hidden Sections
* - Displaying An Address Bar Icon (Favicon.ico)
* - The Shop By Product Drop Down Box
* - Further Customization Of The Product Type Drop Down Box
* - Customization Using Dreamweaver/Frontpage (Or Any WYSIWYG Editor)
* - Adding a Customer Support Bar
* - Sidebars
* - Installing a Stat Counter
* - Installing a Blog
* - Installing CafePress Newsletter Box Code
* - Creating Custom Item Sets, Part I
* - Creating Custom Item Sets, Part II
* - Show A Sale Banner During Certain Dates
* Part IV: Appendix
* - Note One: Contributing Shopkeepers
* - Note Two: CafePress Forum Moderators